case study
city of sausalito
destination marketing on a budget

With nearby San Francisco struggling with its own tourism woes in the years after COVID-19, the iconic city of Sausalito, CA needed a rapid recovery solution to address the reduction in visitor revenue coming from a major feeder market.

The city had to accomplish this in a way that was extremely cost-effective, with limited available funds.

what we did

CDA was brought in to develop and execute a marketing strategy that injected immediate, much-needed revenue into the city’s general fund.

We targeted regional visitors from outside the San Francisco market, launching new events and attractions that created a sense of urgency to visit – especially for midweek overnight stays.


  • After performing a Gap Analysis and Opportunity Assessment, CDA implemented a program to reach, inspire, and engage the city’s target personas, focused on impulse-based wellness activities, regional PR & media, personalized itineraries, and launching new attractions and events.

    • Gap Analysis and Opportunity Assessment
    • Launched numerous new events: first-annual “Holiday By the Bay” event series, first-annual Boat Show, first-annual Pride Week event series
    • Launched Sausalito Center for the Arts
    • Always-on PR and Social Media 
    • Paid advertising and influencer relations
    • Branding, graphic design and bite-sized social content production


  • +22%
    annual sales tax revenue
  • +45%
    social media followers
  • +$2.7M
    above benchmarks,
    new revenue
  • 3X
    instagram reach
  • 17M
    views generated from PR
TOT and sales tax recovery
Restaurant and Hotel Revenue Growth
vs. a statewide average of 39%
yearly visitor spending
vs. pre-pandemic levels
The results CDA has produced for Sausalito are truly exceptional
Scott Thornburg
Senior Director, Global Marketing & Communications, Sojern
sales tax per capita, vs. regional average
This year has been phenomenal. The occupancy has been like nothing we’ve ever experienced before.
Kass Green
Owner, Inn Above Tide Hotel, Sausalito
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