case study
city of pacifica
revenue generation

The beautiful waterfront city of Pacifica, California, famous for its surfing, needed to boost community engagement & local spending, while also increasing revenue from visitors. 


The city lacked a central marketing strategy and communications platform. In addition, many visitors (coming to enjoy Pacifica’s gorgeous natural attractions) weren’t spending money in town, creating a burden on the economy instead of a boon. 

  • solution

    CDA performed an extensive communications audit for the city, resulting in a cost-effective, multi-year marketing plan that encompassed activities to boost local spending and engagement while also attracting the sort of visitors with an impactful spending agenda. 

  • services

    • Launched Shop Local program “Shop Pacifica”
    • Always-on PR and Social Media 
    • Launched Pacifica “Workations” program
    • Campaign website design and development,
    • Paid advertising and influencer relations
    • Branding, graphic design, and bite-size social content production

the results

  • +50%
    annual sales tax
    and tot (hotel tax)
  • 2.5x
    attributable return
    on investment,
    shop local program
  • +48%
    all-time hashtag
total return
on investment
16 million views
generated from PR
social media
I can’t thank you enough for the wonderful work you are doing!
Really making an impact and drawing more attention to our amazing little town.
Kelley Corten
Business Owner, Pacifica
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