case study
paradise, california
attracting new residents and businesses

Approaching the fifth anniversary of 2018’s Camp Fire, the Paradise Ridge Chamber of Commerce needed a path forward that would bring in much-needed new residents and businesses to the community. Although a truly inspiring amount of work had been done to rebuild and modernize the area, the general public was still not aware that the ridge had transformed from tragically devastated to thriving and welcoming.

what we did

The Paradise Ridge Chamber of Commerce reached out to CDA to create a multi-year marketing plan that would revitalize the community. We began by meeting extensively with stakeholders in the public and private sector, executing community surveys, and producing an extensive strategic analysis and recommendation.

  • services

    CDA launched a multi-phase program to re-brand Paradise and Magalia for a new audience; educating and supporting realtors while increasing visitation and top-of-mind awareness from target markets like Chico, Sacramento, the Bay Area, the Central Valley, and rural communities in Northern California.

    • Community Growth Marketing Study 
    • Launched “Welcome to the Ridge” brand, targeting new prospective residents and realtors
    • Designed, developed, and launched, and its associated social media accounts
    • PR & Social Media
    • Launched the first-ever region-wide “Open House Weekend” event
    • Launched “The Ridge Report,” a monthly content program supporting local realtors
    • Extensive community outreach and engagement

the results

  • 1,100
    monthly inquiries
  • 98%
    of inquiries are
    prospective new
2 years
fastest-growing community
in california
This is really helping us tell our story. We are the fastest-growing community
in California, for two years running!
Monica Nolan
Executive Director, Paradise Ridge Chamber of Commerce
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