COVID-19: Response Plan
Brands & Businesses
Insights, trends, and easy-to-follow guidelines to mitigate lost revenue
Don't react to this crisis one day at a time. Prepare an effective long-term response with this simple 3-point structure for all industries.
In this free eBook, you'll find:
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Crisis Management: Best practices for daily crisis communications, along with insights on the information audiences are expecting from brands
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Recovery & Adaptation: Key insights into how consumer sentiment & behaviors are evolving, and how brands across different industries are adapting to meet the challenge
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Return to Market: There will be no immediate "back to normal" when the crisis ends. We provide a framework to plan for the transition period once restrictions are loosened
Download CDA's COVID-19 Response Plan for Brands and Businesses today as a free resource to prepare for the challenges to come in the weeks and months ahead.
Actionable Insights for Every Step of the Process
Structure and implement a proactive response plan
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Crisis Management
Crisis Management
Communicate clearly and often
Recovery & Adaptation
Recovery & Adaptation
Build new programs to mitigate lost revenue
Return to Market
