COVID-19: Response Plan

Brands & Businesses

Insights, trends, and easy-to-follow guidelines to mitigate lost revenue

Don't react to this crisis one day at a time. Prepare an effective long-term response with this simple 3-point structure for all industries.

In this free eBook, you'll find:

  • Crisis Management: Best practices for daily crisis communications, along with insights on the information audiences are expecting from brands

  • Recovery & Adaptation: Key insights into how consumer sentiment & behaviors are evolving, and how brands across different industries are adapting to meet the challenge

  • Return to Market: There will be no immediate "back to normal" when the crisis ends. We provide a framework to plan for the transition period once restrictions are loosened

Download CDA's COVID-19 Response Plan for Brands and Businesses today as a free resource to prepare for the challenges to come in the weeks and months ahead. 


Actionable Insights for Every Step of the Process

Structure and implement a proactive response plan

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Crisis Management
Crisis Management
Communicate clearly and often
Recovery & Adaptation
Recovery & Adaptation
Build new programs to mitigate lost revenue
Return to Market
Return to Market
Plan for the transition back to normal


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