Mobile Marketing Magazine Rewards Creative Digital Agency for their work with Merck Pharmaceutical
LONDON — Creative Digital Agency’s work for Merck Animal Health won the award for
“Best Mobile-first Service” at this year’s Effective Mobile Marketing Awards, held by Mobile Marketing Magazine.
The winning campaign — a mobile Consumer Incentives Platform called “My Vet Offers” has already won multiple industry awards, including 2 major wins from the Mobile Marketing Association’s 2018 Smarties Awards.
Developed by mobile-first agency CDA, “My Vet Offers” involves an end-to-end mobile coupon solution for Merck Animal Health; a tool that simultaneously handles coupon distribution to pet owners and coupon redemption at retail for vet clinics.
Mario Cabrera, Executive Director of US Marketing for Merck Animal Health, describes the program as “a multichannel marketing initiative that delivers revenue-based KPIs, in real-time, at the point of sale. In addition to driving product trial, we get a flood of purchase data tied directly to individual pet owners and farmers.”
The winners in all 34 categories, including four People’s Choice Awards, were revealed at an Awards Ceremony in London this evening, attended by over 200 representatives from brands, agencies and mobile marketing firms.
Other brands honored for their work this evening included Very.co.uk, and The Telegraph, whose goal was to build the next generation of loyal Telegraph readers by connecting data and editorial, and using a combination of mobile, out of home, social, programmatic and podcasts. Another winner was the ‘Air BnB for pets’ platform, TrustedHousesitters, which took the awards for Most Effective CRM Campaign and Most Effective B2C App
Complete List of Winners, 2018 Effective Mobile Marketing Awards:
Most Effective Mobile-first Service
Merck Animal Health and Creative Digital Agency – My Vet Offers
Runner-Up: The Bridge Digital, News UK – The Times and Sunday Times v-Studio
Grand Prix Award
Very.co.uk and Fetch – Winning the Christmas Retail Race on the Second Screen
Chairman’s Award
Auto Trader and AmazeRealise – #AutoTraderGoals
Most Effective Location Campaign
Curry’s PC World, GroundTruth and Blue449 – Curry’s PC World Prospecting and Retargeting campaign
Most Effective Cross-screen Campaign
Very.co.uk and Fetch – Winning the Christmas Retail Race on the Second Screen
Most Effective Automotive Campaign or Solution
Suzuki, Waze and the7stars – Suzuki Saturdays on Waze
Most Innovative Campaign
Marmite and AnalogFolk – Marmite TasteFace
Highly Commended: Mubaloo – The World’s First Alexa-powered, Interactive Ad Unit
Most Effective B2B App
Sky, Domestic & General, Rufus Leonard and Pocket App – Sky Protect Engineers’ App
Most Effective Augmented Reality/ Virtual Reality Campaign
Magnum Singapore, Blippar and Mindshare – Make My Magnum Through Augmented Reality
Most Effective Use of Data
MGM and Publicis Sapient – PlayMGM
Most Effective Messaging Campaign
BBC News and Urban Airship – Royal Wedding Weekend BBC News Rich Notifications
Highly Commended: France Televisions and Urban Airship – 2017 Elections: Franceinfo App
Most Effective Brand Campaign
The Telegraph and Fetch – Words Chosen Well
Most Effective Programmatic Buying Campaign
New Look and Criteo – Customer Acquisition Beta
Most Effective B2C App
TrustedHousesitters – TrustedHousesitters App
Most Effective Entertainment Campaign or Solution
Sony Pictures, S4M and IPG Mediabrands – Going from the Small Screen to the Big Screen
Most Effective Anti-fraud solution
Machine Advertising – Stop Fraudulent App Installs
Most Effective Retail/FMCG Campaign or Solution
Very.co.uk and Fetch – Winning the Christmas Retail Race on the Second Screen
Highly Commended: Argos and Apadmi – My Argos Card App
Most Effective In-app Advertising Campaign
Hewlett Packard Enterprise and Digitas – Yeasayers Game
Most Effective Social Campaign
Auto Trader and AmazeRealise – #AutoTraderGoals
Highly Commended: Tado – Antarctica: #NoPlanetB
Most Effective Integrated Campaign
The Telegraph and Fetch – Words Chosen Well
Most Effective App Install Campaign
NBC Universal (hayu) and Yodel Mobile – App Store Optimisation and Discoverability Campaign
Most Effective CRM Campaign
TrustedHousesitters – TrustedHousesitters App
Most Effective Chatbot Solution
Walkers and AnalogFolk – Walkers Win Live
Most Effective RCS Campaign
Walgreens and 3C Interactive – Text2Clip RCS Program
Most Effective Email Campaign
Odeon and Adeptiv – Odeon Blockbuster Movie Strategy
Most Effective Launch Campaign
Kwiff and Total Media – It’s Perfectly Normal. Until it’s Kwiffed
Most Effective Travel & Tourism Campaign or Solution
The Richards Group and GumGum – Go RVing 2018 Campaign
Highly Commended: American Airlines, Mobsta and Mediacom – Brand Campaign
Most Effective Performance Marketing Campaign
Britvic (Pepsi Max), Weve and OMD – Maximum Taste. No Sugar. Simple
Most Effective Use of Video
McLaren Automotive, Blis and DCT8 – McLaren Automotive Europe Campaign
Most Effective Charity Campaign or Solution
Global – Make Some Noise Competition Entry with Donation
People’s Choice Awards
Mobile Marketer of the Year
Marc Pritchard, Procter & Gamble
Brand of the Year
Adidas
Ad or Marketing Tech Platform of the Year
AppsFlyer
Start-up of the Year
Tide
********
For more information, or to arrange an interview with CEO Jin Kim about the winning campaign, please contact:
Kevin Almeida | Dir. Marketing Services
kevin@creativedigitalagency.com
(415) 534-8639