2019 Gen Z Consumer Insights Report

What Gen Z Likes, Wants & Hates

As of 2020, Generation Z (those born after 1996) accounts for more than 40% of all US consumers, but remains an elusive audience for brands to engage.


This comprehensive study compiles data from 1000+ hours of research to provide actionable, first-hand insights into the largest consumer demographic in America -- including their highly-specific preferences in media, shopping, and behavior. 

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