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  • Barbie Chiu

CDA Releases eBook, COVID-19 Recovery and Adaptation Report for Brands and Businesses

Shifting Consumer Behaviors and How Brands are Responding


SAN RAMON, Calif. (April 29, 2020)-- Creative Digital Agency (CDA), a full-service San Francisco agency, has just published a free eBook: COVID-19 Recovery and Adaptation for Brands and Businesses. The report combines weeks of research into:


  • Shifting consumer behaviors, by demographic

  • Digital shopping innovations

  • Paid media trends

  • Performance metrics from real-world COVID marketing campaigns

  • Insights and recommendations for small businesses and large brands


The eBook assembles research, trends, and insights from industry leaders, and offers actionable best practices from a multitude of industries.


Inside, readers will find a 2-step structure to effectively develop new programs to mitigate lost revenue, while updating creatives, messaging, and strategic approach:

  1. Understanding the shifts in consumer mindset and behaviors, and how these shifts should inform a new approach.

  2. Executing the actual programs to meet the needs of this changing audience.


COVID-19 Recovery and Adaptation for Brands and Businesses is now available as a free resource at creativedigitalagency.com.



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About CDA

Creative Digital Agency, Inc. is a boutique, full-service agency, with a tightly-knit team of strategists, storytellers, and cross-media advertising experts. They specialize in unique media habits, creative formats, and voice required to reach and engage a modern, digital audience age 22-40.

CDA handles each step of the process; everything from kindling the first spark of an idea, to building the finished product, to planning and executing targeted cross-media ad campaigns.


They are also a 3-time recipient of the Mobile Marketing Association Global Smarties Awards, a recipient of Mobile Marketing Magazine’s Effective Mobile Marketing Awards, and are ranked in the top specialist agencies in the world on the Mobile Marketing Association’s Global Business Impact Index.



Click here for CDA’s Press Kit. For more information or to arrange an interview with Founder/CEO Jin Kim regarding the content of the eBook, please contact:


Barbie Chiu | PR & Media Relations Specialist

barbie@creativedigitalagency.com

909.851.5958


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