Creative Digital Agency Names DeLayne Martin as New Executive Administrator
Updated: Jan 21
San Ramon, Calif. (January 21, 2021)-- Creative Digital Agency, Inc. (CDA) today appointed DeLayne Martin as a new Executive Administrator. Martin's first task will be overseeing the staffing and logistical requirements of launching the firm's new Las Vegas branch.
Martin previously worked handling sales data optimization and logistics for T-Mobile Arena, and on-site publicity for superstar magician David Copperfield.
“We are very excited to welcome DeLayne to the team,” says Jin Kim, Founder/CEO of CDA. “She has great experience working on projects of every caliber and will truly help streamline these processes here at CDA as we continue to expand.”
Martin is a veteran of the fast-paced entertainment industry, with extensive knowledge in front-facing publicity and logistics for massive events, including the Stanley Cup Finals at the T-Mobile Arena, where she coordinated with MGM Resorts International and the NHL.
“I'm thrilled to be joining the CDA team from Las Vegas!” says Martin. “I admire its emphasis on putting the audience at the center of everything, during a time when consumer habits can change overnight. I'm excited to bring my own unique experiences and knowledge of business and culture in Las Vegas, and learn from the team along the way!”
Creative Digital Agency, Inc. (CDA) takes an “audience-centric” approach to every project. Rather than starting from a standpoint of services and tactics, CDA starts with research and data-gathering, ensuring the development of a sound strategic foundation built on the authentic needs, habits, and challenges of the target audience.
CDA works to identify strategic alignment between the objectives of the client and the needs of the audience, creating a high-level strategic direction that will inform every tactical and creative decision moving forward.
CDA is also a 3-time recipient of the Mobile Marketing Association Global Smarties Awards, a recipient of Mobile Marketing Magazine’s Effective Mobile Marketing Awards, and is ranked in the top specialist agencies in the world on the Mobile Marketing Association’s Global Business Impact Index.