• Anthony Charles

Creative Digital Agency Wins Multiple Awards at 2018 MMA Smarties

Updated: Sep 24, 2019


Mobile Marketing Magazine Rewards Creative Digital Agency for their work with Merck Pharmaceutical

LONDON — Creative Digital Agency’s work for Merck Animal Health won the award for “Best Mobile-first Service” at this year’s Effective Mobile Marketing Awards, held by Mobile Marketing Magazine.

The winning campaign — a mobile Consumer Incentives Platform called “My Vet Offers” has already won multiple industry awards, including 2 major wins from the Mobile Marketing Association’s 2018 Smarties Awards.

Developed by mobile-first agency CDA, “My Vet Offers” involves an end-to-end mobile coupon solution for Merck Animal Health; a tool that simultaneously handles coupon distribution to pet owners and coupon redemption at retail for vet clinics.

Mario Cabrera, Executive Director of US Marketing for Merck Animal Health, describes the program as “a multichannel marketing initiative that delivers revenue-based KPIs, in real-time, at the point of sale. In addition to driving product trial, we get a flood of purchase data tied directly to individual pet owners and farmers.”

The winners in all 34 categories, including four People’s Choice Awards, were revealed at an Awards Ceremony in London this evening, attended by over 200 representatives from brands, agencies and mobile marketing firms.

Other brands honored for their work this evening included, and The Telegraph, whose goal was to build the next generation of loyal Telegraph readers by connecting data and editorial, and using a combination of mobile, out of home, social, programmatic and podcasts. Another winner was the ‘Air BnB for pets’ platform, TrustedHousesitters, which took the awards for Most Effective CRM Campaign and Most Effective B2C App.

In the People’s Choice Awards, Procter & Gamble chief brand officer Marc Pritchard was crowned Mobile Marketer of the Year in an industry vote, in recognition, no doubt, of his efforts to clean up the digital advertising ecosystem.

Complete List of Winners, 2018 Effective Mobile Marketing Awards:

Most Effective Mobile-first Service Merck Animal Health and Creative Digital Agency – My Vet Offers Runner-Up: The Bridge Digital, News UK – The Times and Sunday Times v-Studio

Grand Prix Award and Fetch – Winning the Christmas Retail Race on the Second Screen

Chairman’s Award Auto Trader and AmazeRealise – #AutoTraderGoals

Most Effective Location Campaign Curry’s PC World, GroundTruth and Blue449 – Curry’s PC World Prospecting and Retargeting campaign

Most Effective Cross-screen Campaign and Fetch – Winning the Christmas Retail Race on the Second Screen

Most Effective Automotive Campaign or Solution Suzuki, Waze and the7stars – Suzuki Saturdays on Waze

Most Innovative Campaign Marmite and AnalogFolk – Marmite TasteFace Highly Commended: Mubaloo – The World’s First Alexa-powered, Interactive Ad Unit

Most Effective B2B App  Sky, Domestic & General, Rufus Leonard and Pocket App – Sky Protect Engineers’ App

Most Effective Augmented Reality/ Virtual Reality Campaign Magnum Singapore, Blippar and Mindshare – Make My Magnum Through Augmented Reality

Most Effective Use of Data MGM and Publicis Sapient – PlayMGM

Most Effective Messaging Campaign BBC News and Urban Airship – Royal Wedding Weekend BBC News Rich Notifications Highly Commended: France Televisions and Urban Airship – 2017 Elections: Franceinfo App

Most Effective Brand Campaign The Telegraph and Fetch – Words Chosen Well

Most Effective Programmatic Buying Campaign New Look and Criteo – Customer Acquisition Beta

Most Effective B2C App TrustedHousesitters – TrustedHousesitters App

Most Effective Entertainment Campaign or Solution  Sony Pictures, S4M and IPG Mediabrands – Going from the Small Screen to the Big Screen

Most Effective Anti-fraud solution Machine Advertising – Stop Fraudulent App Installs

Most Effective Retail/FMCG Campaign or Solution and Fetch – Winning the Christmas Retail Race on the Second Screen Highly Commended: Argos and Apadmi – My Argos Card App

Most Effective In-app Advertising Campaign Hewlett Packard Enterprise and Digitas – Yeasayers Game

Most Effective Social Campaign Auto Trader and AmazeRealise – #AutoTraderGoals Highly Commended: Tado – Antarctica: #NoPlanetB

Most Effective Integrated Campaign The Telegraph and Fetch – Words Chosen Well

Most Effective App Install Campaign NBC Universal (hayu) and Yodel Mobile – App Store Optimisation and Discoverability Campaign

Most Effective CRM Campaign TrustedHousesitters – TrustedHousesitters App

Most Effective Chatbot Solution Walkers and AnalogFolk – Walkers Win Live

Most Effective RCS Campaign Walgreens and 3C Interactive – Text2Clip RCS Program

Most Effective Email Campaign Odeon and Adeptiv – Odeon Blockbuster Movie Strategy

Most Effective Launch Campaign Kwiff and Total Media – It’s Perfectly Normal. Until it’s Kwiffed

Most Effective Travel & Tourism Campaign or Solution The Richards Group and GumGum – Go RVing 2018 Campaign Highly Commended: American Airlines, Mobsta and Mediacom – Brand Campaign

Most Effective Performance Marketing Campaign  Britvic (Pepsi Max), Weve and OMD – Maximum Taste. No Sugar. Simple

Most Effective Use of Video McLaren Automotive, Blis and DCT8 – McLaren Automotive Europe Campaign

Most Effective Charity Campaign or Solution Global – Make Some Noise Competition Entry with Donation

People’s Choice Awards

Mobile Marketer of the Year Marc Pritchard, Procter & Gamble Brand of the Year Adidas

Ad or Marketing Tech Platform of the Year AppsFlyer

Start-up of the Year Tide


For more information, or to arrange an interview with CEO Jin Kim about the winning campaign, please contact:

Kevin Almeida | Dir. Marketing Services

(415) 534-8639

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