MENU1.png
  • Barbie Chiu

Creative Digital Agency Wins Platinum Award at 2020 Hermes Creative Awards

SAN RAMON, Calif. (April 6, 2020) --Creative Digital Agency (CDA)’s work for home appliance brand Raycop was honored today with the Platinum award for the 2020 Hermes Creative Awards, one of the oldest and largest international creative competition for creative professionals in the world.


The winning creative, a cross-media video spot called “Clean Scene Investigators” was honored with the Platinum Award in the Video Marketing Product category. Other nominees for the 2020 Hermes Creative Awards include AARP, CarMax, Dell Technologies, PepsiCo and Stanford University.


CDA was brought on to help international vacuum company, Raycop, expand into the North American market by producing a video spot for their newest product launch. Raycop, originally founded in South Korea, achieved 12% market saturation in Japan, yet faced many of the challenges familiar to brands breaking into a new market.

“The challenge was that we weren’t just launching a new vacuum, we were launching a whole new way for people to vacuum,” says Kevin Almeida, Managing Director at CDA, who wrote and produced the spot. “Raycop is completely re-thinking the way people clean their homes, and they needed a video that was entertaining and memorable while still managing to educate consumers about all the new technology at play.”


List of Hermes Creative Awards 2020 Platinum Winners

Each year, judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing and communication programs. Here is a complete list of this years Platinum-winning creatives:

Electronic Media / Social Media / Interactive Media | Video | Marketing (Product)

Creative Digital Agency, Inc. “Clean Scene Investigators” Raycop

Electronic Media / Social Media / Interactive Media | Video | Medical/Health

Boston Digital, “Give Star Senior Living (Video Series)” Five Star Senior Living

Electronic Media / Social Media / Interactive Media | Video | TV Ad

Brightworks “Abbott Freedom Campaign” Abbott Diabetes Care

Electronic Media / Social Media / Interactive Media | Video | Corporate Image

Campos “With Power, it’s Possible” NRG Energy

Electronic Media / Social Media / Interactive Media | Video | Motion Graphics

CommCreative “Johnson Controls C-Cure Video” Johnson Controls

Public Relations/Communications | Strategic Programs | 71c. Communication/Marketing Campaign

Stanford University “Cardinal Cafe Campaign”

Electronic Media / Social Media / Interactive Media | Mobile & Web-Based Technology | Mobile App

State Farm Insurance “State Farm Mobile App 2020”

Print Media | Integrated Marketing | Integrated Marketing Materials

AARP “2019 Campaign Push”

Electronic Media / Social Media / Interactive Media | Audio/Radio | Podcast Series

Dell Technologies “Trailblazers with Walter Isaacson podcast”

Public Relations/Communications | Strategic Programs | 80c. Social Marketing Campaign

Deloitte “Bug Week” Military Health System

Print Media | Design | 52. Packaging/Label

PepsiCo Design & Innovation “Stacy’s Rise Project 2019 LTO”

Electronic Media / Social Media / Interactive Media | Video | Public Relations

Drywater Productions, LLC “This is Beloit: Where Everyone Belongs” Visit Beloit (Tourism Board of Beloit)

Electronic Media / Social Media / Interactive Media | Video | Animation

Essense Partners “New York Power Authority Overview” New York Power Authority

Electronic Media / Social Media / Interactive Media | Video | Marketing (Service)

J.O. “Make Your Move Anthem Video” Trinity Metro

TPN “Moe Than a Meeting” Bank of America

Electronic Media / Social Media / Interactive Media | Video | Recruitment

Mountain View Group, Ltd. “Employee Recruitment” Raymour & Flanigan

Electronic Media / Social Media / Interactive Media | Video | TV Ad Campaign

Plum Media “BBB” Snap-on-Tools


###


About Creative Digital Agency

Creative Digital Agency, Inc. is a boutique, full-service agency, with a tightly-knit team of strategists, storytellers, and cross-media advertising experts. They specialize in the unique media habits, creative formats, and voice required to reach and engage a modern, digital audience age 22-40. CDA handles each step of the process; everything from kindling the first spark of an idea, to building the finished product, to planning and executing targeted cross-media ad campaigns.

About Hermes Creative Awards

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest and most respected evaluators of creative work in the marketing and communication industry. AMCP is the industry’s preeminent third-party evaluator of creative work. The organization has judged over 200,000 entries since its formation in 1994.


-----


For more information, or to arrange an interview with CEO Jin Kim about the winning campaign, please contact:


Barbie Chiu | PR & Media Relations Specialist


barbie@creativedigitalagency.com


909.851.5958


43 views
Sign up to receive tips, resources, and news

415.534.8639

© 2020 • All Rights Reserved •

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube
  • Vimeo