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  • Kevin Almeida

eBook: Becoming a Data-Centric Organization

Updated: Sep 24, 2019

“The world’s most valuable resource is no longer oil, but data” —The Economist


As of 2018, the top 5 firms in the world are all data-driven companies: Google, Amazon, Apple, Facebook, and Microsoft. But regardless of whether you’re selling digital services or doggie chow, all brands have to play by the same rules.

A clear pattern has emerged in the past decade: brands that embrace digital and data on a strategic level (Amazon, Netflix, Apple) succeed, while the brands that don’t (Borders, Blockbuster, Kodak), fail.


Today, a brand’s adoption, popularity, and longevity hinge on how effectively the product and marketing teams are able to communicate with end-users. A recent Gallup poll found that organizations that leverage end-user data outperform peers by 85% in sales growth.

But what does it mean to become a data-centric organization? And how does data translate into real value for a brand?


eBook: Becoming a Data-Centric Organization

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