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  • Barbie Chiu

Press Release: CDA New eBook Helps Brands and Businesses Market Reopening Plans

Updated: Jun 30

Recognizing how COVID-19 has fundamentally changed consumer behavior and crucial digital integrations will help brands and businesses succeed when reopening


SAN RAMON, Calif. (May 27, 2020)-- As brands and businesses prepare for plans of reopening, it is essential to understand how consumer behaviors and expectations have been changed by the crisis. Creative Digital Agency (CDA), a full-service San Francisco agency, just published this free, 40-page report, Return to Market: Trends and Tactics for the New Normal, compiling information and expertise from more than a hundred leading industry sources.


Businesses have changed their strategies to adapt to the ongoing pandemic but as regulations start to loosen, businesses will once again have to pivot their strategies to fit the needs of their consumers as we gradually return to market.


Inside, readers will find key trends and considerations that marketers can use to help businesses to understand to effectively reopen businesses and push ahead through the challenges of marketing after the months-long shelter in place acts.

  • New digital tools and tactics developing during the crisis that are here to stay

  • Shifts in consumer behavior, preferences and expectations

  • New media channels and formats developed in response to new media habits

  • Key considerations for Destination Marketers

  • How major brands are preparing for a post-COVID world

  • Guidelines for small businesses


Return to Market: Trends and Tactics for the New Normal is now available as a free resource at creativedigitalagency.com.


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About CDA

Creative Digital Agency, Inc. is a boutique, full-service agency, with a tightly-knit team of strategists, storytellers, and cross-media advertising experts. They specialize in unique media habits, creative formats, and voice required to reach and engage a modern, digital audience age 22-40.

CDA handles each step of the process; everything from kindling the first spark of an idea, to building the finished product, to planning and executing targeted cross-media ad campaigns.


They are also a 3-time recipient of the Mobile Marketing Association Global Smarties Awards, a recipient of Mobile Marketing Magazine’s Effective Mobile Marketing Awards, and are ranked in the top specialist agencies in the world on the Mobile Marketing Association’s Global Business Impact Index.



For more information or to arrange an interview with Founder/CEO Jin Kim, please contact:


Barbie Chiu | PR & Media Relations Specialist

barbie@creativedigitalagency.com


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