Report: How Destination Marketing Impacts Your Local Economy

Struggling to articulate the different ways destination marketing affects your community? This eBook combines data from more than a dozen economic and municipal reports to illustrate impact on city revenues, job creation, population growth, and quality of life.

Covered in this Report

  • Employment rates
  • Quality of life impact
  • Attracting new businesses
  • Boosting property values
  • Role of diversity, equity, and inclusion (DEI)
  • Relationship with major metro feeder markets
  • How to budget: comparative marketing investment from other destinations
  • Navigating potential negative consequences of destination marketing

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