business expansion marketing

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For brands that are ready to take the next step, CDA provides a suite of services to elevate and expand your brand profile and aggressively expand into new markets.

Problems We Solve

  • Launching a New Product/New Market
  • Incremental eCommerce Sales
  • CRM/Database Growth
  • Branding, Inspiration, & Engagement

All Packages Include

  • Strategy
  • Design
  • Digital Development
  • Testing/QA
  • Hosting
  • Analytics
  • Ongoing Support
  1. Local SEO
  2. Direct Response Advertising
  3. Direct Mail
  4. Lightweight Creative Production
  5. Sales Collateral Refresh
  6. eCommerce Optimization
  7. Email, Text, and Chat Automation

Local SEO

Whether you are building brick & mortar retail locations, or establishing offices in new geographic markets, local search is an essential factor in driving foot traffic and discoverability.

CDA provides a complete package of services to take advantage of. Get each spot visible to a local audience as soon as possible.

What’s Included

  • Google My Business profile creation and optimization
  • Yelp profile creation and optimization
  • Onsite SEO: Website technical optimization
  • Offsite SEO: Local press release announcement

Direct response paid media

Our team has more than 12 years of specific expertise with media campaigns specifically designed to drive attributable lift.


What’s Included

  • Learning Campaign. Experimental 3-month flight to identify key factors impacting cost per acquisition (CPA)
  • CPA Reduction Campaign. Taking what we’ve learned, CDA will run a second 3-month campaign focused on reducing customer acquisition costs by as much as 75%.
  • Ongoing Optimization. From the 6-month mark onwards, we will continue to scale and optimize media spend to further improve CPA, lifetime value, and customer count.
  • Regular check ins and reporting covering campaign pacing, performance to date, and new insights & recommendations.

Specialization In

  • Google Ads
  • Facebook
  • Instagram
  • Twitter
  • Tiktok
  • SnapChat
  • Apple Search

Direct mail

Even in a digital-centric world, traditional direct mail can still be one of the most revenue-efficient marketing channels for businesses opening a new location.

What’s Included

  • Turnkey creative production
  • Targeted recipient list development
  • Target by new movers, birthdays, and more
  • Product Samples
  • Coupons & Offers
  • Standout with unique sizes, shapes, and textures
  • Drive response with QR codes, bar codes, or reply envelopes
  • Postcards, brochures, etc

Light-weight Creative Production

Our team delivers light-weight creative variants; ideal for quick and low-cost experimentation. For the cost of a single new video production, you can test dozens of new creative concepts and messaging to see what drives optimal response and conversion rates.

To best serve the iterative process, we will reimagine stock and existing media assets, saving you the time and money required for new production.

What’s Included

  • Initial set of creative concepts (minimum 6 concepts recommended)
  • Video/animated and static variants
  • Complete asset group for each concept includes all standard ad formats for targeted media channels
  • HTML5 rich media variants (as appropriate)
  • Companion copy, headlines, captions, calls to action
  • Average 2-3 business days turnaround per concept


• original campaign concept
• creative content
• campaign hashtags
• call to action

Sales collateral refresh

As your brand evolves and scales to meet the needs of a new market, updated messaging and positioning is essential.

CDA offers an all-inclusive refresh to your existing communications templates.

Deliverables can be scaled to address greater need or emphasis in certain areas.

  • Sales Deck
  • Report
  • Internal presentation deck
  • Brochure/One Pager
  • Case Studies
  • Sales Outreach Mail
  • Digital Newsletter

eCommerce Optimization

CDA’s team delivers conversion rate optimization (CRO) for your eCommerce store, combining a strategic audit with creative and technical optimization to boost revenue.


  • Increased revenue (UX/conversion rate optimization)
  • Increased discoverability (on-page SEO)
  • Competitive intelligence


  • Competitive audit and recommendations
  • Conversion rate optimization (CRO)
  • Mobile and desktop UX optimization
  • Site speed optimization
  • On-page/Technical SEO
  • Landing page tests
  • Event tagging
  • Checkout flow optimization


  • Strategic recommendations: CDA begins the engagement by analyzing competitor offerings and UX to identify areas of optimal advantage
  • Vendor agnostic: CDA supports top platforms like Shopify, Magento, WooCommerce, and SquareSpace.
  • Multiple payment provider integrations: including Apple Wallet, PayPal, Google Pay, Credit Card, etc.
  • 3 month minimum: No annual commitment required

Email, text, & chat automation

We help growing brands make the most of eCRM and marketing automation tools, streamlining the process of acquiring, retaining, and growing customer revenue and loyalty.

For more than 8 years, our team has been running automated communications channels for name brand clients like Chiquita, Merck Animal Health, PepsiCo, Papa Murphy’s, and Rich Products.


  • Reduce labor costs
  • Boost customer lifetime value (LTV)
  • Streamline customer journey


  • Competitive audit and recommendations
  • Audience persona profiles
  • Email, text/SMS, and chat
  • Copywriting & creative development


  • Behavior-based, dynamic segmentation
  • A/B testing and optimization
  • Lead scoring
  • eCommerce and sales CRM integration
  • Redeemable coupons, offers, and HTML5 games & experiences

Supported Platforms

  • Mailchimp
  • Hubspot
  • Marketo
  • Zoho
  • Klaviyo
  • Omnisend
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