business impact and performance solutions

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For brands looking to address measurable business impact (and not vanity metrics), CDA offers 4 turnkey packages to solve common brand challenges.

All Packages Include

  • Strategy
  • Design
  • Digital Development
  • Testing/QA
  • Hosting
  • Analytics
  • Ongoing Support
  1. Audience Engagement
  2. Prizes and Sweeps
  3. Coupons and Incentives
  4. eCommerce Optimization

Audience Engagement

CDA’s Audience Engagement Platform includes a catalog of lightweight, interactive modules that can be customized and brought to market in a matter of minutes.


  • Variety – More than 50 modules, including games, single-use coupons, location finders, and form submissions
  • Quick-to-market – Modular templates can be created in minutes
  • Conversion Rate Optimization Quickly A/B test variants in the wild
  • Low Friction UX – No install required; web-based experiences work on all major devices and browsers
  • POS Integrations – Secure, single use offer codes work with brick-and-mortar or digital point of sale systems
  • Marketing Integrations – Works with all major CRM and Marketing Automation platforms
  • Insights – Built-in analytics platform includes detailed event tracking, audience profiling, and tracking URL generator
  • Flexible Pricing – One off campaign or subscription model available
  • Improve email & SMS response rates
  • Gamify & incentivize CRM list growth
  • Increase engagement & retention

Prizes and Sweeps

Awareness without optimizing for long-term audience value.

CDA’s package offers both; giving brands a single-point solution for secure, large-scale prizing and sweeps campaigns that make an immediate impact while also boosting customer lifetime value.


  • Turnkey – Complete, secure solution includes bonding, insurance, and legal for cash-value prizes
  • Habitual Engagement – Multi-play option draws users back for recurring brand exposures over time
  • Flexible prize engine – configurable prize engine supports instant win, one-play, multiple-play options, etc.  
  • “Everybody Wins” Feature – Increase end-user satisfaction with scalable, instant digital prizes with every submission (at no additional cost to the brand)
  • Interactivity – added layer of fun & interactivity increases engagement and opt-in rates
  • Campaign Microsite – With vanity URL
  • Insights – Built-in analytics platform includes detailed event tracking, audience profiling, and tracking URL generator
  • Drive visibility for new product/market launch
  • Brand awareness
  • List growth and engagement
  • CLV (Customer Lifetime Value)

Coupons and Incentives

CDA’s proprietary digital incentives platform gives brands a single, closed-loop solution that includes all three points in the ecosystem:

  • Offer distribution for end users
  • Offer redemption at point of sale (retailers)
  • Security, analytics, & fulfillment for the brand


  • No POS integration required: secure closed-loop system functions on any device
  • Scalable: can be easily launched across thousands of independent retail locations like liquor stores, gas stations, vet clinics, etc.
  • Secure: Limit exposure with single-use offer codes and capped redemptions per user, and immediately flag suspicious or fraudulent behavior.
  • Built-In CRM: Email and/or SMS(text) marketing opt-in
  • Insights: Track product conversions and revenue down to individual end-users and retail locations (or even individual retail employees)
  • Onboarding & Support: Simple & visual training materials to convert & onboard new retailers, as well as FAQs, AI-chat, and a call center
  • Incentivize new product trial
  • Competitive advantage during peak season
  • Real-time cashflow projections vs. paper rebates
  • Real-time visibility into retail conversions
  • Increase foot traffic to brick & mortar
  • Incremental boost to average cart size
  • eCRM list growth

eCommerce Optimization

CDA’s team delivers conversion rate optimization (CRO) for your eCommerce store, combining a strategic audit with creative and technical optimization to boost revenue.


  • Competitive audit and recommendations
  • Conversion rate optimization (CRO)
  • Mobile and desktop UX optimization
  • Site speed optimization
  • On-page/Technical SEO
  • Landing page tests
  • Event tagging
  • Checkout flow optimization


  • Strategic recommendations: CDA begins the engagement by analyzing competitor offerings and UX to identify areas of optimal advantage
  • Vendor agnostic: CDA supports top platforms like Shopify, Magento, WooCommerce, and SquareSpace.
  • Multiple payment provider integrations: including Apple Wallet, PayPal, Google Pay, Credit Card, etc.
  • 3 month minimum: No annual commitment required
  • Increased revenue (UX/conversion rate optimization)
  • Increased discoverability (on-page SEO)
  • Competitive intelligence


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