For brands looking to address measurable business impact (and not vanity metrics), CDA offers 4 turnkey packages to solve common brand challenges.
All Packages Include
- Strategy
- Design
- Digital Development
- Testing/QA
- Hosting
- Analytics
- Ongoing Support
- Audience Engagement
- Prizes and Sweeps
- Coupons and Incentives
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eCommerce Optimization
Audience Engagement
CDA’s Audience Engagement Platform includes a catalog of lightweight, interactive modules that can be customized and brought to market in a matter of minutes.
Differentiators
- Variety – More than 50 modules, including games, single-use coupons, location finders, and form submissions
- Quick-to-market – Modular templates can be created in minutes
- Conversion Rate Optimization – Quickly A/B test variants in the wild
- Low Friction UX – No install required; web-based experiences work on all major devices and browsers
- POS Integrations – Secure, single use offer codes work with brick-and-mortar or digital point of sale systems
- Marketing Integrations – Works with all major CRM and Marketing Automation platforms
- Insights – Built-in analytics platform includes detailed event tracking, audience profiling, and tracking URL generator
- Flexible Pricing – One off campaign or subscription model available
Value
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Improve email & SMS response rates
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Gamify & incentivize CRM list growth
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Increase engagement & retention
Prizes and Sweeps
Awareness without optimizing for long-term audience value.
CDA’s package offers both; giving brands a single-point solution for secure, large-scale prizing and sweeps campaigns that make an immediate impact while also boosting customer lifetime value.
Differentiators
- Turnkey – Complete, secure solution includes bonding, insurance, and legal for cash-value prizes
- Habitual Engagement – Multi-play option draws users back for recurring brand exposures over time
- Flexible prize engine – configurable prize engine supports instant win, one-play, multiple-play options, etc.
- “Everybody Wins” Feature – Increase end-user satisfaction with scalable, instant digital prizes with every submission (at no additional cost to the brand)
- Interactivity – added layer of fun & interactivity increases engagement and opt-in rates
- Campaign Microsite – With vanity URL
- Insights – Built-in analytics platform includes detailed event tracking, audience profiling, and tracking URL generator
Value
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Drive visibility for new product/market launch
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Brand awareness
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List growth and engagement
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CLV (Customer Lifetime Value)
Coupons and Incentives
CDA’s proprietary digital incentives platform gives brands a single, closed-loop solution that includes all three points in the ecosystem:
- Offer distribution for end users
- Offer redemption at point of sale (retailers)
- Security, analytics, & fulfillment for the brand
Differentiators
- No POS integration required: secure closed-loop system functions on any device
- Scalable: can be easily launched across thousands of independent retail locations like liquor stores, gas stations, vet clinics, etc.
- Secure: Limit exposure with single-use offer codes and capped redemptions per user, and immediately flag suspicious or fraudulent behavior.
- Built-In CRM: Email and/or SMS(text) marketing opt-in
- Insights: Track product conversions and revenue down to individual end-users and retail locations (or even individual retail employees)
- Onboarding & Support: Simple & visual training materials to convert & onboard new retailers, as well as FAQs, AI-chat, and a call center
Value
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Incentivize new product trial
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Competitive advantage during peak season
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Real-time cashflow projections vs. paper rebates
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Real-time visibility into retail conversions
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Increase foot traffic to brick & mortar
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Incremental boost to average cart size
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eCRM list growth
eCommerce Optimization
CDA’s team delivers conversion rate optimization (CRO) for your eCommerce store, combining a strategic audit with creative and technical optimization to boost revenue.
Includes
- Competitive audit and recommendations
- Conversion rate optimization (CRO)
- Mobile and desktop UX optimization
- Site speed optimization
- On-page/Technical SEO
- Landing page tests
- Event tagging
- Checkout flow optimization
Differentiators
- Strategic recommendations: CDA begins the engagement by analyzing competitor offerings and UX to identify areas of optimal advantage
- Vendor agnostic: CDA supports top platforms like Shopify, Magento, WooCommerce, and SquareSpace.
- Multiple payment provider integrations: including Apple Wallet, PayPal, Google Pay, Credit Card, etc.
- 3 month minimum: No annual commitment required
Value
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Increased revenue (UX/conversion rate optimization)
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Increased discoverability (on-page SEO)
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Competitive intelligence