cross-channel advertising

90% of consumers use three devices a day to complete a task.

The average US adult accesses the internet every day on 4 different devices, using each for a different purpose.

CDA takes an un-siloed approach to cross-channel media, boosting the impact of ad spend by selecting the most efficient and impactful channel mix for your unique audience profile.

CDA’s team has expertise running end-to-end advertising campaigns across all major media channels.

What’s more, we have developed a cross-channel measurement methodology in partnership with the Association of American Advertising Agencies (4as) to accurately measure the combined reach of your online and offline channels.

Why CDA?

• Media Expertise in 34 geographic markets, 7 countries, 6 states, and 4 languages
• Total Audience View measures combined exposure across offline and online channels
• Flexible Pricing single blended CPM or passthrough per channel
• Creative Production included: from light-weight digital ads to Super Bowl-quality TV commercials

We adopt a data-centric mindset for every published campaign, with ongoing optimization of spend and targeting based the most up-to-date trends and consumption habits of your target audience.

Boost awareness, drive direct action, and establish predictable, attributable return on spend.

Services

• Market research
• Target audience profiling
• Budget allocation
• Strategic partnerships
• Negotiated value-add
• Planning
• Management
• Trafficking
• Reconciliation
• Reporting, Insights, ROI analysis
• Tracking URL syntax (UTM)
• Weekly reporting & end of campaign insights
• Facebook ads
• Youtube ads
• Google display
• Pinterest ads
• Snapchat ads
• Tiktok ads
• Instagram ads

We will help your brand utilize Google, Bing, and Apple Search to:

• Boost sales
• Drive new leads
• Increase web traffic

In addition, CDA will provide tactical insights and audience profiling services throughout the length of your campaign, increasing the long-term value of your ad spend with actionable recommendations for future marketing efforts.

What’s Included

• Target audience build and segmentation
• Geographic targeting
• Competitive audit and insights
• Ad copy
• Tracking pixels
• Competitor conquesting (serving ads when customers search for your competitors)
• Budget allocation
• Cost per conversion optimization
• Weekly reporting & end of campaign insights

While the world rushes to embrace digital advertising, broadcast media remains a powerful and cost-effective way of driving exposure and highly-engaging creative formats.

• TV (local, regional, national)
• Zoned cable & broadcast
• Radio (broadcast & digital)
• CTV/OTT (streaming content on connected televisions)

What’s Included

• Research and strategy
• Target audience profiling
• Budget allocation
• Negotiated value-add
• Planning
• Management
• Trafficking
• Reconciliation
• Total Audience View calculates your campaign reach & frequency across multiple offline and online channels

We help brands make a statement with negotiated placements for high-impact creatives.

• Generate PR and social buzz with high-visibility public placements, including Time Square, New York
• Recurring message exposure to boost recall
• Increase brand engagement in an active space context
• Reach unique audiences, including commuters in transit

What’s Included

• Coverage: Local, regional, or national
• Research and strategy
• Target audience profiling
• Budget allocation
• Negotiated value-add
• Planning
• Management
• Trafficking
• Reconciliation
• Total Audience View calculates your campaign reach & frequency across multiple offline and online channels