inZa Lab

inZa Lab Internship Program. Apply year-round.

Emerging cultural differences stemming from rapid technological changes makes it difficult for advertisers and marketers to keep up with the trends of the youngest named generation - Generation Z. In June 2019, we launched inZa Lab internship program designed to help CDA keep up with those changes.


In Korea, “Insider” is slang for someone who “gets it”, and “Insa” is short for “Insider”; someone who is plugged into the cultural zeitgeist and understands what is trending. As we are bringing in Gen Z interns and incorporating the “Insider” slang we named the program inZa Lab.

We hire Insider Trends Officers (ITOs), to collect first-hand insights into the media consumption habits and preferences of their generational peers. Under the guidance and mentorship of CDA’s team, ITOs take an active role on a range of responsibilities related to day-to-day agency business, fully immersing yourself in different aspects of projects to promote clients and the agency itself. Additionally, ITOs provide their own authentic insights into marketing and advertising to a younger audience and drive a targeted research into the social, entertainment, and purchasing factors relevant to different demographics. 


This is a paid, year-round internship opportunity.


Our Annual Gen Z Consumer Insight Reports

inZa Lab's team of Gen Zers perform annual surveys on what Generation Z likes, wants, and hates when it comes to media, branding, and shopping & advertising preferences.  These comprehensive reports provides actionable first-hand insights into what is fast becoming the largest consumer segment in America.



Report: 2020 Gen Z Consumer Insights

This report examines how the tumultuous events of 2020 have changed Gen Zers’ preferences and behaviors regarding technology, data privacy, spending habits, advertising, and core values.

Gen Z TikTok Ban President Trump Creativ

Report: How Does Gen Z Feel About the TikTok Ban?

This nationwide survey covers Gen Z's changing sentiment regarding the app itself, the privacy scandal, other social media channels, and the perceived motivations behind the president's ban.

Learn More

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Report: 2019 Gen Z Consumer Insights

This comprehensive report provides actionable first-hand insights into what is fast becoming the largest consumer segment in America. It delves into what Gen Z likes, wants, and hates.

Learn More


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