2020 Gen Z Consumer Insights Report

How Gen Z Confronts Uncertainty

How have the tumultuous events of 2020 changed Gen Z? This report examines the outlook of young adults regarding technology, data privacy, spending habits, advertising, and their core values.


Inside, you'll discover:

  • How have Gen Z's media habits changed?

  • Where do they go to get their news?

  • How has COVID-19 impacted spending habits?

  • How does Gen Z view major social and political issues?

  • Which ads resonate best with Gen Z?

  • What tactics should advertisers avoid?

  • What does Gen Z think about data privacy?

  • How do they feel when they receive targeted ads?

This report compiles and examines data from a national survey CDA conducted in Q3 of 2020. 

Get the Report



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